Benetton has left a permanent mark in the Formula 1 world. In the early 1980s, United Colors of Benetton first
sponsored the English Tyrrell team and then the Italian Alfa Romeo team. But the revolution took place in 1986,
when Luciano Benetton decided to take over a team for about two million pounds. t was the beginning of an
exciting adventure. In the early years, Benetton Formula played the part of the outsider, whose job it was to
annoy the two great teams of the moment: Williams and Ferrari. Between 1988 and 1990, Benetton collected two
bronzes and a fourth place in the world constructors' classification, with a handful of victories on prestigious
circuits. In 1991, Benetton Formula signed a young German driver: Michael Schumacher. After a third-place
finish in 1993, Schumacher won the drivers' classification in 1994 and made the next year's break, bringing
Benetton to triumph in the constructors' classification as well. It was the pinnacle for the Benetton Formula,
which in the following years got good placings. In 2001 - after having participated in 260 Grand Prix, winning 27
of them - the team was sold to Renault. The balance for Benetton is positive: in addition to the victories on the
track, the adventure in Formula 1 brought with it an exponential increase in brand popularity and extensive know-
how on high-tech fibers and fabrics, acquired while studying the drivers’ clothing.