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History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.
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New Year's Eve 2025 outfits: looks for women and girls
Elegant, sparkling, perfect for welcoming in the new year: New Year's Eve dresses to add to your wishlist.

NEWS
Stranger things around the world
From Lucca to London and all the way to Madrid, Berlin, and Los Angeles: the events that paid homage to the cult series Stranger Things and its fi...

COLLECTIONS
New Stranger Things capsule collection | Benetton
United Colors of Benetton presents “Stranger Colors of Benetton”: an exclusive capsule collection inspired by the Upside Down universe of Stranger...

COLLECTIONS
New SISTERLAND X STRANGER THINGS fragrance
Benetton Perfumes presents SISTERLAND X STRANGER THINGS: a thrilling new limited edition inspired by Netflix's cult TV series.

COLLECTIONS
Behind the costume design
Stranger Things costumer designer Amy Parris explains the link between the distinctive style of the Netflix series and Benetton's rich 1980s herit...

COLLECTIONS
Women's Fall Winter 2025 BBOLD Collection
Check out the new casual and contemporary Capsule Collection, which blends United Colors of Benetton dress codes with Korean style.

COLLECTIONS
Trendy casual outfits for men, winter 2025-26
Discover the new casual outfits for men for winter 2025-26 by Benetton and add a cool touch to your wardrobe with jackets, sweaters, vests, and pa...

COLLECTIONS
Women's knitwear for autumn: the return of soft and warm garments
Fine yarns, bright colors, original details: discover the new women's knitwear collection

COLLECTIONS
Fall 2025 outfits: ideas for women, men, and kids
See the trendiest looks, must-have pieces, and plenty of practical ideas for the whole family with fall outfits from the new Benetton FW 25 Collec...

COLLECTIONS
Fashion Color Trends for Fall-Winter 2025-26
What colors will characterize Fall-Winter 2025-2026 fashion? Choose between warm or cool, light or dark and discover how to combine them with style!

Earbuds IMIKI x Benetton | Benetton
Imiki’s technology joins forces with Benetton’s universal language of color in an exclusive collection that unites fashion and technology.

COLLECTIONS
Fall Winter 2025 Campaign
The new FW25 campaign, created by digital artist Rick Dick, brings United Colors of Benetton’s fresh vision to life.

COLLECTIONS
New Coco Capitán x Benetton capsule collection
United Colors of Benetton presents the new collection of pieces and accessories with handwritten phrases, made in collaboration with the artist Coc...

Outlet Benetton Online: sales and discounted products | Benetton
Outlet prices and a user-friendly experience: from product discovery to the final shopping bag click.

COLLECTIONS
Summer Together SS25
Discover "Summer Together", the new United Colors of Benetton Spring Summer 2025 Capsule Collection

COLLECTIONS
New Denim Arrivals | New Men's, Women's and Kids' Collection
Discover the Denim Jeans Collection for Women, Men and Kids' by Benetton ✓ Light or Heavy ✓ 15% Welcome Bonus.

NEWS
New Spring-Summer 2025 Campaign
Inglese: Different Together. Optimistic, vibrant, contemporary: the new SS2025 campaign by Benetton.

CAMPAIGNS
Oliviero toscani (1942-2025)
Some of the most iconic campaigns he shot for United Colors of Benetton.

NEWS
The Family Card has ended and is now The Colors Club | United Colors of Benetton
Sign up for the new United Colors of Benetton loyalty program ✔ Women's, Men's, Kids' Fashion and News from the United Colors of Benetton World ✔

NEWS
Telare la Materia Milan Green&Blue 2024 Festival
A sustainable design project, curated by Davide Balda and in collaboration with United Colors of Benetton, presented during the Green&Blue Fes...